Trendient provides automated promotion and sale intelligence tools for small- and mid-sized e-tailers. The promotion planning and execution process is fragmented and manual, causing many to shy away from ongoing marketing and customer loyalty programs. Trendient removes this barrier by automating the entire promotional and segmentation process. No deep integration is required; and online merchants can be up and running in minutes. Trendient enables merchants to quickly increase overall gross sales by instantly profiling and segmenting customers to identify and act on trends in real time. By offering granular, highly customized promotions, e-tailers successfully convert prospects and extend the lifetime value of existing customers in an automated, efficient manner.