Funding Received
$10.1 Million in 4 Rounds from 3 Investors
Most Recent Funding
$1 Million Debt Financing on June 4, 2013
Founded:
January 1, 2010
Headquarters:
Palo Alto, CA
Description:
Trapit is a content discovery and curation service that uses DARPA technology to help organizations discover, organize and share content.
Founders:
David Schairer, Henry "Hank" Nothhaft, Jr., Gary Griffiths
Categories:
Marketing Automation, Publishing, Personalization, Search, Content, Curated Web
Website:
http://trap.it

Detailed Description

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Trapit is the world's most advanced personalized content discovery application. Whether for a brand, publisher, or an individual, Trapit's mission is to raise the signal and lower the noise. We empower our customers to discover, engage, share and publish with ease. Built with AI technology developed for DARPA, Trapit delivers highly relevant recommendations based on rich contextual analysis of information and user preferences.

"Content curation is another important strategy for any content expert or marketer that wants to build trust and become a go-to source for great information in your space. Luckily for marketers, content curation just got a little easier thanks to Trapit." -- Search Engine Watch

"Unlike other curation tools, which may use less accurate recommendation techniques, Trapit's algorithms provide fast and accurate content recommendations and respond to user feedback to create personalized experiences." -- SocialTimes

"There’s been plenty of talk about monetizing curator and aggregator apps, but not a lot to show. Trapit is arguably the first to introduce such a product." -- Digital Trends

"So what makes Trapit different? It learns what you are into, so it can tailor each set of results specifically to your interests." -- Wired

"TrapIt has the technology to back up its service, and it offers a unique value proposition to users who want to read content from sources outside of the big publishers and blogs." -- Betakit

Current Team (4)

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Past Team (1)

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Funding Rounds (4) - $10.1M

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Investors (3)

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  • 805beef8118c060767e7209c455a6e4e

    VFormation

    VFormation was founded in 2009
  • D1a65f56afc1f52140b0139097d4e4b0

    SRI International

    SRI International is an independent, non-profit research and technology development organization.
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    Horizons Ventures

    Horizons Ventures Limited, based in Hong Kong, funds especially disruptive and technology-focused...

Offices/Locations (2)

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  • Portland

    1001 SE Water Ave, Suite 285

    Portland, OR 97214

    USA

  • Headquarters

    2390 EL Camino Real

    Palo Alto, CA 94306

    USA

Competitors (4)

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  • C2dd8493c9941a12082ca0448de60824

    Meltwater

    Online Intelligence Solutions
  • B8aa824b2a20a07d2a54ba39a5ec6bd2

    NewsCred

    NewsCred is a content marketing and syndication platform that provides brands and publishers with...
  • C366bb3e0dbe97571b1873298f2c7c17

    PublishThis

    PublishThis is a content marketing management platform enabling companies to search, curate and...
  • Kaajbxawkltld981ravh

    Curata

    Curata provides solutions to create, organize and share content, and measure the impact of...

Images (3)

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