Company Overview

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Status:
Acquired by TiVo
Headquarters:
New York, NY
Funding:
$31.7M
Categories:
Advertising
Description:
TRA, a marketing research company, offers a platform that matches the ads that people receive with the products people actually buy.

Detailed Description

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TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

Funding Rounds (2) - $31.7M

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Investors (4)

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  • 1adc4cc32d1e1ba5ca2905312a2a80cd

    Intel Capital

    Intel Capital, Intel's global investment organization, makes equity investments in innovative...
  • 5b6ef9426d2958bf123668c9045fdc32

    WPP

    Provider of communications, marketing, and advertising services.
  • Cb default image

    Arbitron Investment Arm

    Arbitron Investment Arm was added to CrunchBase in 2009
  • D5d109ee8a1006f6163656195bb7eafb

    Kodiak Venture Partners

    Kodiak Venture Partners pursues a disciplined investment strategy that is focused on building...

Offices/Locations (1)

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  • Office

    52 Vanderbilt Avenue

    17th Floor

    New York, NY 10017

    USA

Images (1)

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  • 05ac70a2c96982c36603bb9f197757ae