- July 10, 2007
- Cape Town
- Broadcasting, Tourism, Travel, See All (4)
GPS based audio guide
Tourism Radio® was founded by Mark Allewell in Cape Town, South Africa, in 2005. Following several months of research and development, the product was launched in collaboration with various car rental agencies and tourism-related advertisers. Feedback from this initial launch of 200 units came back very positive, and the company has grown from strength to strength. The company has since expanded its operations to Spain and New Zealand.
Tourism Radio® uses Global Positioning System (GPS) technology to provide location-based information on the go. This is through the use of a specially designed Tourism Radio® device, or a GPS-enabled mobile phone application.
Location based advertising has become one of the fastest growing sectors of the mobile phone industry, and
Tourism Radio® combines this with intelligently structured audio travel information that appeals to the listener.
The... See More
Current Team (5)Update
Tourism Radio Int
27-29 Plumer Road
Cape Town, 8001