They build software that helps artists build a fan base that they understand how to sell to.
With the way that artists distribute content today (records through iTunes, live shows through TicketMaster, social through Facebook) they collect no fan data. It's impossible to effectively sell to fans that you do not know.
They help artists collect data on these fans without changing the ways that they interact with them. Then they open a variety of direct marketing and sales channels to them that put them in control of driving sales.
Y Combinator is a seed accelerator that provides financing services and business consulting to...
San Francisco, CA
- 08/12/14 -techcrunch.com