Funding Received
$1.5 Million in 1 Round from 6 Investors
Most Recent Funding
$1.5 Million Seed on February 1, 2010
February, 2010
New York, NY
Description: is a crowdsourced e-commerce platform selling products of independent designers via various patented brands.
Crowdsourcing, Fashion

Detailed Description

Update, the crowdsourced e-commerce boutique showcasing the world’s hottest independent fashion designers, was founded in February 2010 by fashion industry and e-commerce veteran Cecilia Pagkalinawan.

Launched in September 2010 and expanded beyond the US to an additional 91 countries in December, StyleTrek’s content and creative process is fueled by crowdsourcing, with most tips coming from sophisticated fashion cognoscenti. Its growing community of fashion-seekers and cool hunters has garnered rave reviews from New York Times to Wall Street Journal.

“StyleTrek has surely tapped into an underdeveloped segment of the market, especially as many consumers are looking for things that can’t be found everywhere and want them at reasonable prices.” Cathy Horyn, New York Times

“Founder Cecilia Pagkalinawan seems to have struck a chord with industry insiders. Her direct ecommerce experience at Burberry and La Perla, and relationships in the fashion industry will server her well.” Imran Amed, Business of Fashion

StyleTrek designers have the unique opportunity to get consumer feedback at every stage of the design and production process. In addition, the select group of designer entrepreneurs gain access to StyleTrek’s robust e-commerce platform, contacts with manufacturing facilities and experienced management team and advisors.
StyleTrek’s business model allows designers to retain a larger portion of retail sales in order to use proceeds to fund further growth of their businesses.

Past Team (2)


Investors (6)


Offices/Locations (1)

  • StyleTrek

    584 Broadway

    Suite 1002

    New York, NY 10012


News (2)

  • WSJ

Images (1)

  • Df803ea4aca9d1b1d58f500bbfe4d979