Sprinkle is participating at  TechCrunch Disrupt Europe 2014: London
Funding Received
$100 Thousand in 1 Round from 2 Investors
Most Recent Funding
$100 Thousand Seed on January 2, 2013
Headquarters:
Stockholm
Description:
Sprinkle is a discovery and distribution platform for content.
Founders:
Dan Willstrand, Johan Unger, Magnus Hultman
Categories:
Content Discovery, Video, Content Syndication, Advertising
Website:
http://www.sprinklecontent.com

Company Details

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Founded:
January 2, 2013
Aliases:
Sprinkle Content
Contact:
Employees:
11 - 50 | 4 in CrunchBase

Sprinkle is a distribution and discovery platform for content. Helping publishers putting content into context, enabling content producers to get reach and jointly share ad revenues.

The distribution of content today is linear. The publisher is normally both the producer and the distributor with few 3rd party sources of content. This creates a reach and monetization problem due to limited capabilities in producing content and the potential reach of the site and of the content. This problem causes further problems attracting ad spend and that search engines/top tier web sites instead will offer better overview of content, thereby loosing the natural advantage that a publisher has.

Furthermore there is skewness in the marketspace. The online adspend for online video is increasing very fast but is still less than it should be comparing its share of time spent. Several reasons - Scattered reach (short/long form content of mixed quality) - Immaturity - Very big differences between big and mid/small sized publishers. - Low understanding of how to attract online video viewing - Very low syndication among publishers for both local and global content

Goal Build the best syndication network focused on premium content, targeting premium publishers and creating the largest reach and thereby attracting advertising spend to the benefit of Sprinkle, content creators and publishers.

Current Team (4)

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Funding Rounds (1) - $100k

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Investors (2)

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Offices/Locations (3)

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  • Sprinkle Norway

    Fredensborgveien 24F

    Oslo, 0177

    NOR

  • Malmö

    Stora Varvsgatan 6a

    Malmö, 211 19

    SWE

  • Stockholm

    Kaptensgatan 6

    Stockholm, 114 57

    SWE

Upcoming Event Appearances (1)

TechCrunch Disrupt Europe 2014: London

Oct 17, 2014 - Oct 21, 2014

Old Bilingsgate, 1, Old Billingsgate Walk, 16 Lower Thames St, London, London, City of, GBR

TechCrunch Disrupt is one of the most anticipated iconic startup and thought leadership events of the year.

Exhibitor

Past Event Appearances (0)

    Images (1)

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