Acquired by Mode Media on July 23, 2010
Funding Received
$11.5 Million in 3 Rounds from 5 Investors
San Francisco, CA
Sportgenic, an online media and tech company, connects sport enthusiasts with products and information to fulfill their passion for sport.
Social Media, Ad Targeting, Sports, Advertising

Company Details


Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.

Current Team (4)


Past Team (3)


Investors (5)

  • 13155c6c76a27f2b8ad4fea8e13f13cb

    Adams Street Partners

    Adams Street Partners is a private equity investor that has been investing since 1972. They...
  • Baa1a84ae084acb582adba40e94f0d30

    Alsop Louie Partners

    Above all else, we are focused on identifying the most promising entrepreneurs. We are focused on...
  • Bcef6dcc839b05c36edc20a618b3d65e

    KPG Ventures

    Having worked in companies — from established businesses such as IBM and Hitachi to start-ups...
  • Qosgi9hdybyph3ulalyr

    Greycroft Partners

    Greycroft Partners is a leading venture capital firm focused on investments in the Internet and...
  • 88d27d0de246751dbbad7b080654af22

    SoftTech VC

    SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 150...

Offices/Locations (1)

  • Office

    1 Sansome st

    15th Floor

    San Francisco, CA 94104