Funding Received
$1.3 Million in 1 Round from 2 Investors
Most Recent Funding
$1.3 Million Seed on January 14, 2014
Detroit, MI
Description: is the leading eCommerce platform for officially licensed, Kindergarten through High School custom apparel and merchandise.
Todd Sullivan

Detailed Description

Update is the premier online custom clothing, apparel and uniform store for virtually every high school, college, university, fraternity, sorority, military base and amateur sports team in the United States. The Company was founded in 1999 and has offices in Boston, Ann Arbor and San Francisco. Spirit Shop's management team has extensive experience in apparel manufacturing, custom printing, e-commerce, web marketing, business development and product distribution. In addition, the team has a track record of creating highly customer oriented and socially conscious ventures. is a growing network of over 1 million online stores, offering an infinite number of unique products with unlimited personalized decoration capabilities. The Company’s online technology platform and partner integration solutions result in a highly scalable e-commerce platform serving millions of patrons per year. allows its site visitors to design their own custom branded apparel and merchandise online with no minimum orders. Our partnerships with digital printing, screen-printing and embroidery operations around the country allow us to construct and print the highest quality, customized products for all our customers at very competitive prices.

Additionally, Spirit Shop helps registered schools, teams, bases and organizations improve fundraising capabilities and reduce the cost and complexity of managing and marketing apparel and uniform purchasing. Spirit Shop can work individually with each institution to provide optimal fundraising solutions and additional revenue streams so please feel free to contact us to setup or register your store.

Current Team (1)


Funding Rounds (1) - $1.3M


Board Members and Advisors (2)


Investors (2)


Offices/Locations (2)

  • Madison Building

    1555 Broadway St

    2nd Floor

    Detroit, MI 48226


  • Groupon Building

    600 W Chicago Ave

    Chicago, IL 60654


News (1)


    Images (1)

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