Acquired by American Express on September 20, 2011
Funding Received
$5.6 Million in 3 Rounds from 4 Investors
El Segundo, CA
Sometrics is a web platform for publishers to market free-to-play online games and monetize virtual currency via consumer destination sites.
Joseph Hsieh
Virtual Currency, Advertising, Networking, Social Media, Analytics, Games

Company Details


Founded in 2007 and based in El Segundo, Calif., Sometrics, a wholly-owned subsidiary of American Express, is helping publishers market free-to-play online games and monetize virtual currency with a consumer destination site and the industry’s most advanced in-game payment solutions. Sometrics’ payment processing, optimization and analytics platform is also being used to support Serve, American Express’ new digital payments and commerce platform, to deploy virtual currencies and loyalty programs on a global scale., an online games discovery and user acquisition platform, connects gamers with publishers through fun activities and relevant content. Game Coins members have the opportunity to discover new games through Missions, Raffles and other branded activities and earn Game Coins currency that can then be redeemed for many top online games, as well as Facebook Credits via their App2User program. The destination offers publishers access to an audience of millions of dedicated gamers around the world. For more information about GameCoins, please visit

With Sometrics’ in-game payment and optimization platform, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. The company offers dozens of payment options in over 100 countries including credit cards, mobile, pre-paid cards, bank transfers and more, in addition to hundreds of brand engagement ads. Sometrics’ payment management and optimization platform allows publishers to maximize revenue through existing payment methods while enhancing user conversion via advanced analytics tools. For more information on the in-game payment and optimization platform, please visit

Sometrics raised $2 million in capital in its first round of funding, led by the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock) venture capitalists, in addition to co-investors AT&T and Greycroft Partners. Series B financing totaling $4 million was closed in October of 2009, led by Steamboat Ventures and including the Mail Room Fund and Greycroft.

Current Team (5)


Past Team (3)


Funding Rounds (3) - $5.6M


Board Members and Advisors (1)


Products (1)


Investors (4)

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    Greycroft Partners

    Greycroft Partners is a leading venture capital firm focused on investments in the Internet and...
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    The Mail Room Fund

    Souther California-based Early Stage Fun
  • 5181f7e107edfb5e77e2fc5936c0b1d3

    Steamboat Ventures

    Steamboat Ventures is venture capital firm affiliate of The Walt Disney Company. They invest in...
  • Af4fe02b931acc29a185e41991f162e0


    AT&T provides telecommunications services such as wireless communications, local exchange,...

Offices/Locations (1)

  • Office

    El Segundo, CA 90245


Competitors (2)

  • E8e6d8e91e4201e0f69ea45663a253ab


    PlaySpan is a payment company that maintains a payment platform to handle transactions in online...
  • 505fb1dc0820e88bc917e8031063ac46


    TrialPay is an offer-based payments platform enabling customers to pay for one item by trying or...

Images (1)

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