Acquired by Unified on May 1, 2014
Funding Received
$5.3 Million in 2 Rounds from 6 Investors
San Francisco, CA
Description: develops tools that measures the performance of social marketing campaigns.
Jonathan Strauss, Laurie Voss
Performance Marketing, Social Media, Analytics

Company Details

Update measures how social marketing leads to more signups, purchases, and other business goals that drive financial outcomes. Its customer base includes brands and developers in technology, media, and retail.

The company currently markets two products:

Using’s marketer-facing product, a brand that markets on Twitter can log into a reporting tool that reveals the specific business outcomes — for example, sales, registrations, or subscriptions — generated by each specific post. The tool also tracks how many people saw each tweet, re-shared it, marked it as a favorite, or replied to it; as well as how many clicks, pageviews and conversions the post generated. The tool additionally provides optimizations and insights, such as identifying important followers and recommending when to post in the future.’s core technology also is available to software developers and websites as a suite of developer APIs. These tools enable programmatically creating tracking links; amassing custom metadata — for example, for which social network a link is being created, which customer or user created a link, or relevant keywords or product SKUs associated with the link; and retrieving click, pageview, conversion outcomes, and other statistics about each link or group of links. The APIs are used to power social features and applications, including marketing automation tools, social games, commerce, and customer rewards programs.

Current Team (4)


Past Team (1)


Board Members and Advisors (5)


Products (3)

  • 00c9b5adc6eff6637b833c858be2bb3e is designed for those of us who want to use Twitter as our primary status update tool...
  • F3e0630b4a56bbf81d360466ea1ea445’s closed-loop attribution illuminates exactly what happened to each social post — from...
  • Db6b2kcwnctiw94bt29v

    A sharecount button for Facebook.

Investors (6)

  • 0f04502164fbb12d9b544a482f0f613e

    Neu Venture Capital

    Seed-Stage Investor
  • 240d1ee86b1601b3d70da3e9a94c3d08

    Foundry Group

    Foundry Group is a venture capital firm focused on making investments in early-stage information...
  • 8647fd890a54e10bd320ada2651040c5

    Upfront Ventures

    Upfront Ventures is a venture capital firm focusing on investments in early stage technology...
  • 9c6aebc0808b36b6b01ca88475a210fc

    Social Leverage

    Social Leverage is a partnership that invests in exceptional entrepreneurs in the technology space.
  • 74e2e88ebaebf9bc7cc3ab2b963f058c

    kbs+ Ventures

    Early-stage VC arm of ad agency kbs+
  • Cb default image

    Apricot Capital

    Apricot Capital is a seed stage investment firm based in Boston, MA and Toronto, Canada.

Offices/Locations (1)

  • HQ

    2601 Mission Street, Suite 701

    San Francisco, CA 94110


Images (1)

  • 0ff92a78d694e36246e4383b454d115f