Company Overview

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Founded:
August 18, 2005
Founders:
Petra Vorsteher, Harald Neidhardt, Ragnar Kruse
Employees:
114
Headquarters:
San Francisco, CA
Funding:
$18M
Categories:
Advertising
Description:
Smaato is the leading global mobile RTB ad exchange (SMX) and Supply Side Platform (SPP)

Detailed Description

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Smaato is the leading global mobile RTB ad exchange (SMX) and Supply Side Platform (SPP), helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 78,000+ mobile app developers and mobile publishers.

On the demand side, Smaato globally connects 100+ ad networks and 170+ DSPs. Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2014, 2013, 2012 & 2011) and was named a "company to watch in 2010" by Financial Analyst Company GP Bullhound.

Smaato´s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato´s European office is in Hamburg, Germany and the APAC office is in Singapore.

Current Team (12)

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Past Team (8)

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Funding Rounds (4) - $18M

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Products (2)

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Acquisitions (1)

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Investors (3)

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  • 61d09cd42cdc373962226b085f6dc670

    EDB Investments

    EDBI is a leading strategic investment firm headquartered in Singapore with a worldwide presence...
  • 4654f12d7a6a4d914ec5c0b9c5028ba5

    Aeris Capital

    Aeris Capital AG is a private equity fund and financial advisor with locations in the United...
  • 6735516a11cc4e2802f1623d49b8677e

    Wilson Sonsini Goodrich & Rosati

    Wilson Sonsini Goodrich & Rosati provides legal services for technology, life sciences, and...

Offices/Locations (4)

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  • Office

    240 Stockton St, 10th Floor

    San Francisco, CA 94108

    USA

  • Office

    333 North Bridge Rd. #05-00

    Singapore, 188721

    Singapore

  • Office

    Gerhofstrasse 2

    Hamburg, 20354

    DEU

  • Office

    1115 Broadway, Suite 1015

    New York City, NY 10010

    USA

Images (4)

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