Slurp is an innovative start-up selling wine online to customers in the UK and Continental Europe. It operates the Slurp.co.uk brand in the UK and Slurp.asia from Hong Kong. It also has a fine wine brand Slurpfinewines.com
Slurp has a very large and growing product range derived from producers directly and from wholesalers. The company is innovative in the way it utilises search engine optimisation to make wines accessible to internet search. It also has a number of features (such as its Online Sommelier) which attempt to replicate the experience of customers asking for advice in a physical wine store. Slurp is also innovative in allowing customers to purchase just single bottles in many lines.
The company has rapidly growing revenues and became profitable in the middle of 2009. The company has (in 2011) 25 employees in the UK and Hong Kong.
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