Funding Received
$9.3 Million in 6 Rounds from 10 Investors
Most Recent Funding
$2.3 Million Debt Financing on March 12, 2014
Founded:
2006
Headquarters:
London
Description:
SkimLinks is a simplified affiliate marketing tool for publishers to convert existing links into affiliate marketing links.
Founders:
Joe Stepniewski, Alicia Navarro
Categories:
Performance Marketing, Advertising
Website:
http://www.skimlinks.com

Detailed Description

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Skimlinks is a London-based company started in 2006. Their key products are SkimLinks, a simplified affiliate marketing tool for publishers, and SkimWords, a product that turns product references into monetizable shopping links. SkimLinks converts existing links into affiliate marketing links, and SkimWords recognizes unambiguous product references in editorial and user-generated content, and turns these into unobtrusive shopping links that can earn the publisher money.

Skimlinks initially launched with social decision-making tool SkimIt.com, and then the white-labelled version of this service Skim-in-a-box. They developed an innovative business model and technology for monetising user-generated content using affiliate marketing.

In 2008, Skimlinks commercialised this technology and launched it as SkimLinks. It helps blogs, forums, and content sites the ability to earn revenue from affiliate marketing with no technical or admin effort. Skimlinks turns links on content sites into their affiliate marketing link equivalents on-the-fly, so publishers can focus on creating quality content rather than creating and maintaining affiliate links.

Skimlinks is integrated with 40 international affiliate networks,with more than 18,000 merchants in its system. Over 200,000 sites use Skimlinks's technology, including major publishers like Gawker Media, Condé Nast, Hearst UK, and The Huffington Post.

Skimlinks has won numerous awards for their innovative technology. In 2009, Skimlinks won Best New Entrant, Best Use of Technology in Affiliate Marketing and Innovative Affiliate of the Year at the A4U Awards. In 2010, Skimlinks was named a Smarta 100 winner, won the Linkshare Golden Link Awards Technology Genius prize, and were named number 24 in the Startups.co.uk Top 100.

Skimlinks was named as one of the UK's Future Fifty (http://www.futurefifty.com/) for 2013 and Alicia Navarro won the Entrepreneur of the Year title at the 2014 everywoman in Technology Awards.

In July 2011, Skimlinks acquired US competitor Atma Links and in August 2013 the company acquired InvisibleHand, the pioneer and leader in product matching services, retail data and real-time e-commerce pricing intelligence.

Current Team (12)

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Past Team (10)

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  • Bf4230e362db8d802633bf65d7a150b5

    Nicholas Avenell

    Senior Developer
    Mar 25, 2009 - Feb, 2010
  • 920cf07c5d1d3ed5dcf688ecb43f9bca

    Lucy Burton

    Head of Marketing
    Feb 14, 2010 - Nov, 2010
  • P046spozvxr1fbhvnosz

    Emi Gal

    Technical Consultant
    Nov, 2006 - Jul, 2008
  • 79091e1e8e9ba98cd85d8200b2d3334d

    Marc Irwin

    Director, Sales & Business Development
    Jun 1, 2010 - Dec, 2010
  • D6836869a2112830f3968852bf531d2d

    Hardip Kaur

    Customer Systems Analyst,,,Senior Account Manager ,,,Account & Operations Executive
  • 2498d68ae34ae73e9b1b6b95975e7412

    Hannah Keys

    Marketing Director
    Apr 1, 2009 - Oct 1, 2011
  • B412407ce5438e5a7147ff46b3b081c6

    Allie Mohlenhoff

    Operations Assistant
    Nov, 2010 - Nov, 2011
  • 18d8bb9caf532fae9b6ac263b6a83957

    Pravin Paratey

    Senior Developer
    Feb, 2010 - Apr, 2011

Funding Rounds (6) - $9.3M

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Board Members and Advisors (1)

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Products (4)

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  • Ld32ffkoq8bbpeyz3igj

    Skimlinks Editor

    Skimlinks Editor is a revolutionary tool that empowers editors to create and monetize...
  • Kaiu0tdusytif77abxer

    SkimWords

    SkimWords was added to CrunchBase in 2010
  • Wnt9f7kjsdn1vcfzifmq

    Skimlinks

    Skimbit.com was added to CrunchBase in 2008
  • Sb65p1wjgddrtr95arc3

    SkimLinks

    SkimLinks was launched in 2008

Acquisitions (2)

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Investors (10)

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Offices/Locations (2)

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  • San Francisco

    235 Pine Street

    Suite 1050

    San Francisco, CA 94104

    USA

  • London

    Floor 2

    52 Bevenden Street

    London, N1 6BL

    GBR

Competitors (1)

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  • Ae6f9e28817a0932c19447b8ed9c9bd6

    VigLink

    VigLink is a platform for monetizing content-driven commerce for publishers, bloggers, forums,...

Images (1)

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