Funding Received
$9.3 Million in 6 Rounds from 10 Investors
Most Recent Funding
$2.3 Million Debt Financing on March 12, 2014
SkimLinks is a simplified affiliate marketing tool for publishers to convert existing links into affiliate marketing links.
Joe Stepniewski, Alicia Navarro
Performance Marketing, Advertising

Company Details


Skimlinks is a London-based company started in 2006. Their key products are SkimLinks, a simplified affiliate marketing tool for publishers, and SkimWords, a product that turns product references into monetizable shopping links. SkimLinks converts existing links into affiliate marketing links, and SkimWords recognizes unambiguous product references in editorial and user-generated content, and turns these into unobtrusive shopping links that can earn the publisher money.

Skimlinks initially launched with social decision-making tool, and then the white-labelled version of this service Skim-in-a-box. They developed an innovative business model and technology for monetising user-generated content using affiliate marketing.

In 2008, Skimlinks commercialised this technology and launched it as SkimLinks. It helps blogs, forums, and content sites the ability to earn revenue from affiliate marketing with no technical or admin effort. Skimlinks turns links on content sites into their affiliate marketing link equivalents on-the-fly, so publishers can focus on creating quality content rather than creating and maintaining affiliate links.

Skimlinks is integrated with 40 international affiliate networks,with more than 18,000 merchants in its system. Over 200,000 sites use Skimlinks's technology, including major publishers like Gawker Media, Condé Nast, Hearst UK, and The Huffington Post.

Skimlinks has won numerous awards for their innovative technology. In 2009, Skimlinks won Best New Entrant, Best Use of Technology in Affiliate Marketing and Innovative Affiliate of the Year at the A4U Awards. In 2010, Skimlinks was named a Smarta 100 winner, won the Linkshare Golden Link Awards Technology Genius prize, and were named number 24 in the Top 100.

Skimlinks was named as one of the UK's Future Fifty ( for 2013 and Alicia Navarro won the Entrepreneur of the Year title at the 2014 everywoman in Technology Awards.

In July 2011, Skimlinks acquired US competitor Atma Links and in August 2013 the company acquired InvisibleHand, the pioneer and leader in product matching services, retail data and real-time e-commerce pricing intelligence.

Current Team (10)


Past Team (11)

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    Nicholas Avenell

    Senior Developer
    Mar 25, 2009 - Feb, 2010
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    Lucy Burton

    Head of Marketing
    Feb 14, 2010 - Nov, 2010
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    Alice Chauvel

    Marketing Coordinator
    Jan 14, 2013
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    Emi Gal

    Technical Consultant
    Nov, 2006 - Jul, 2008
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    Marc Irwin

    Director, Sales & Business Development
    Jun 1, 2010 - Dec, 2010
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    Hardip Kaur

    Customer Systems Analyst,,,Senior Account Manager ,,,Account & Operations Executive
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    Hannah Keys

    Marketing Director
    Apr 1, 2009 - Oct 1, 2011
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    Allie Mohlenhoff

    Operations Assistant
    Nov, 2010 - Nov, 2011

Funding Rounds (6) - $9.3M


Board Members and Advisors (2)


Products (4)

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    Skimlinks Editor

    Skimlinks Editor is a revolutionary tool that empowers editors to create and monetize...
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    SkimWords was added to CrunchBase in 2010
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    Skimlinks was added to CrunchBase in 2008
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    SkimLinks was launched in 2008

Acquisitions (2)


Investors (10)


Offices/Locations (2)

  • San Francisco

    235 Pine Street

    Suite 1050

    San Francisco, CA 94104


  • London

    Floor 2

    52 Bevenden Street

    London, N1 6BL


Competitors (1)

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    VigLink is a platform for monetizing content-driven commerce for publishers, bloggers, forums,...

Images (1)

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