Funding Received
$8.9 Million in 4 Rounds from 12 Investors
Most Recent Funding
$6 Million Series B on January 27, 2014
Headquarters:
Boulder, CO
Description:
Simple Energy is a customer engagement platform providing information on energy usage and savings.
Founders:
Justin Segall, Yoav Lurie
Categories:
Finance, Networking, Facebook Applications, Internet, Green, Energy Efficiency, Clean Energy, Clean Technology, Analytics
Website:
http://simpleenergy.com

Company Details

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Founded:
January 24, 2011
Contact:
Employees:
12 in CrunchBase

Simple Energy uses social game mechanics to change how people save energy and how utilities engage customers. They make saving energy "social, fun and simple."

By engaging people on the platforms they already use, including email, Facebook, web, and mobile applications, and making energy use data into a simple scoring system that allows people to compete with their friends and neighbors online, Simple Energy encourages people to become interested in their own energy use and take action to reduce consumption. The system is based on leading behavioral economics and game mechanics research by scientific advisor Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. Results from a recent pilot program show that the platform can produce an average energy savings of 20% with up to 50% in savings for top performers.

Past Team (4)

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Offices/Locations (1)

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  • Headquarters

    1215 Spruce Street

    Suite 201

    Boulder, CO 80302

    USA

Competitors (4)

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    GroundedPower

    GroundedPower offers real-time monitoring tools that enable home owners to analyze and enhance...
  • 8c6f26d832bd1cc16d8c6d93164345a9

    Opower

    Opower is a SaaS-based customer engagement and energy efficiency company providing the tools...
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    Efficiency 2.0

    We make efficiency easy.
  • 952a5f2e90be570f742ee044d20ac099

    Tendril

    Tendril Networks provides a cloud platform to energy service providers for their energy...

Images (1)

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  • Bb540148dcda9267df2ad9f6e1fc1369