Status
Acquired by IBM on April 10, 2014
Funding Received
$40 Million in 2 Rounds from 4 Investors
Founded:
November, 1999
Headquarters:
Atlanta, GA
Description:
Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions.
Categories:
Lead Management, Marketing Automation, Email Marketing, Advertising
Website:
http://www.silverpop.com

Detailed Description

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Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.

Current Team (3)

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Past Team (8)

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Funding Rounds (2) - $40M

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Board Members and Advisors (1)

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Acquisitions (3)

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Investors (4)

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Offices/Locations (5)

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  • Irvine Office

    2301 Dupont Drive

    Suite 500

    Irvine, CA 92612-7504

    USA

  • Australia/New Zealand

    Engage Digital

    435 Kent Street

    Sydney, NSW 2000

    AUS

  • Munich Office

    Elisabethstrasse 91

    Munich, 80797

    DEU

  • London Office

    Suite 119 Business Design Centre

    52 Upper Street

    London, N1 0QH

    GBR

  • Headquarters

    200 Galleria Parkway

    Suite 1000

    Atlanta, GA 30339

    USA

Competitors (3)

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  • F87b7a6693bab8f0b5072ba95be7fb1a

    Marketo

    Marketo develops marketing automation software that provides inbound marketing, social marketing,...
  • C8e4293de2c9a31b85a8cbcb93b1de45

    ExactTarget

    ExactTarget provides on-demand one-to-one email marketing software applications.
  • Cde15996e0f6ff3bafbe6070f2a947f9

    Eloqua

    Eloqua is a SaaS-based company that develops marketing automation and Revenue Performance...

Images (1)

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  • 90150a8de49bf9f2c9a7b7d04cc0c4e6