- June 3, 2008
- Khanh Pham, Shu Kim
- Sales and Marketing, Social Network Media, Online Shopping, E-Commerce, Social Commerce, Curated Web
- Shustir is an online business portal that enables businesses to create an online storefront that showcases their products.
Shustir is an online business portal in which local, small business can create an online "storefront," showcasing products sold, ratings, improving internet search visibility, and providing some e-Commerce functionality.
Shustir gives local retailers, service businesses, consultants and start-ups instant, new power to market themselves on the web. That kind of power has been in short supply - until now. Forty-four percent of small business owners don't have a web site. And many who do have a virtual cabin in the woods - a nice place that's tough to find. That's a shame, since 92 percent of regularly online consumers surveyed said web research led them to buy something locally. (Source: WebVisible/Nielsen Online.)
Shustir member businesses can log on anytime to add or edit content and photos, respond to a consumer's comment or question, update their blog - even upload a virtual video tour of their store or products. E-commerce functionality is available at a modest $25 monthly fee.
A small business on Shustir is instantly more visible to consumers through Shustir's own searchable marketplace, and through Google and other major search engines. Shustir handles the optimization - often too costly for a standalone small business site, but the most critical element in getting found via search, or not.