Company Overview


Detailed Description

Update is an Arabic food-focused social website. Millions of Arab home cooks use it to find, review and share recipes, food pictures and blog posts. All user contributions are monitored by a passionate editorial team, to ensure clarity, originality, and conformity to the local tastes and norms.

Shahiya also caters to health conscious users in Arab countries. Under the supervision of its founding partner Carole Hani Makhoul (US Registered Dietitian), it provides the nutritional facts of each recipe published on the site - a service only shahiya offers in Arabic.

Since going online in 2010, it has grown to become the biggest Arabic cooking website, organically attracting > 1,000,000 unique visitors/month. Its mobile applications have also been downloaded > 1,000,000 times, topping most of the Arab Apple app stores.

Shahiya has attracted top international advertising brands, such as Galaxy, Arla Foods, Kraft, Moulinex, Kenwood, and Braun, as well as large Saudi / UAE based advertisers, including Safi-Danone, Al Walimah, Savola, Al Alali, and STC.

In 2012, shahiya received a Series A investment from the Lebanon based VC fund MEVP.

Current Team (3)


Funding Rounds (1) - $500k


Board Members and Advisors (1)


Investors (1)


Offices/Locations (1)

  • HQ

    Piccadilly Bldg

    Hamra Street