- January 20, 2010
- Tal Yaari, Omer Efrat
- Sales and Marketing, Ad Targeting, Social Media, Technology, Advertising
- Sensegon offers SenSplit, a psychosocial-based campaign management platform to personify social network users for marketers.
Sensegon offers a psycho-social advertisement based-solution, derived from multi-layered human interactions in social networks.
Our technology is a cloud-based intelligence engine which accurately profiles a user's personality through real-time human interactions which occur within any given social platform.
Users' personality is identified through Sensegon's pre-defined personas which are developed by no less than 300 different behavioral parameters of users' social interactions.
By exposing personality, advertisers can identify new micro-clusters within their audiences allowing the to split campaigns and build unique creative displays based on these results.
Current Team (4)Update
Funding Rounds (5) - $3.4MUpdate
21 Ha'Taasiya St.