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  • Company Type For Profit
  • Contact Email info@sensenetworks.com
  • Phone Number 646-758-6227

Sense Networks applies big science to mobile location data for predictive analytics in advertising.

The company’s technology platform, MacroSense®, builds proprietary mobile user profiles which incorporate over 1,000 behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in

real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity and apply the insights to mobile advertising.

MacroSense currently processes 170 billion location points per month into profiles. More than any company other than Google or Facebook.

Sense’s AdMatch™ real-time bidding ad platform targets and serves the ads through mobile ad exchanges, acting as a Demand Side Platform (DSP) with brand and agency clients. The integration of rich MacroSense profiles provides a built in Data Management Platform (DMP) to deliver extremely sophisticated and effective mobile ad targeting “beyond place.”

Sense Networks was founded in 2003 and incorporated in early 2006. The founding team is composed of top computer scientists from MIT and Columbia University.

Sense Networks won the 2009 AlwaysOn OnMedia Top 100 Award, was named by Gartner as one of its 2009 Cool Vendors in Context-Aware Computing, and was proclaimed one of “The World’s Most Intriguing Startups” by Business Week. CEO David Petersen has been featured by Forbes magazine in their series of Forbes Insights profiles of Thought Leaders changing the business landscape.

Lists Featuring This Company

Advertising Companies With Fewer Than 100 Employees (Top 10K)
9,927 Number of Organizations • $22.1B Total Funding Amount • 9,735 Number of Investors
Bucknell University Alumni Founded Companies
223 Number of Organizations • $5.1B Total Funding Amount • 470 Number of Investors
East Coast Acquired Companies With Fewer Than 100 Employees
9,882 Number of Organizations • $53.2B Total Funding Amount • 11,093 Number of Investors
Advertising Acquired Companies With Fewer Than 50 Employees
2,164 Number of Organizations • $3.1B Total Funding Amount • 1,597 Number of Investors
Sense Networks was acquired by Verve Group on Jun 28, 2017.

Frequently Asked Questions

Where is Sense Networks's headquarters? Sense Networks is located in New York, New York, United States.Who invested in Sense Networks? Sense Networks has 5 investors including Intel Capital and The Challenge Fund.How much funding has Sense Networks raised to date? Sense Networks has raised .When was the last funding round for Sense Networks? Sense Networks closed its last funding round on Jun 26, 2009 from a Series B round.Who are Sense Networks's competitors? Alternatives and possible competitors to Sense Networks may include ForMotivWinmo, and Idea Evolver.