Acquired by YP on January 6, 2014
Funding Received
$9 Million in 2 Rounds from 4 Investors
New York, NY
Sense Networks offers MacroSense®, a technology platform for analyzing vast amount of mobile location data.
Christine Lemke, Tony Jebara, Alex Pentland, Greg Skibiski
Machine Learning, Location Based Services, Predictive Analytics, Advertising, Analytics

Company Details


Sense Networks applies big science to mobile location data for predictive analytics in advertising. The company’s technology platform, MacroSense®, builds proprietary mobile user profiles which incorporate over 1,000 behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity and apply the insights to mobile advertising. MacroSense currently processes 170 billion location points per month into profiles. More than any company other than Google or Facebook. Sense’s AdMatch™ real-time bidding ad platform targets and serves the ads through mobile ad exchanges, acting as a Demand Side Platform (DSP) with brand and agency clients. The integration of rich MacroSense profiles provides a built in Data Management Platform (DMP) to deliver extremely sophisticated and effective mobile ad targeting “beyond place.”

Sense Networks was founded in 2003 and incorporated in early 2006. The founding team is composed of top computer scientists from MIT and Columbia University. Sense Networks won the 2009 AlwaysOn OnMedia Top 100 Award, was named by Gartner as one of its 2009 Cool Vendors in Context-Aware Computing, and was proclaimed one of “The World’s Most Intriguing Startups” by Business Week. CEO David Petersen has been featured by Forbes magazine in their series of Forbes Insights profiles of Thought Leaders changing the business landscape.

Current Team (7)


Past Team (4)


Funding Rounds (2) - $9M


Board Members and Advisors (3)


Products (2)

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    Citysense is an mobile application for local nightlife discovery and social navigation, answering...
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    Macrosense is a real-time location data aggregator. At the heart of Macrosense are powerful...

Investors (4)

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    Intel Capital

    Intel Capital, Intel's global investment organization, makes equity investments in innovative...
  • 7ddeed23876cd62d0a0fe2b73d6e4e52

    The Challenge Funds

    The Challenge Funds are two Delaware limited partnerships focused on equity investments in...
  • 63cb94e0a8a9b76abae1aa9f074d15b2

    Drobny Global Advisors

    Drobny Global Advisors is a member organization that offers independent, opinionated and...
  • F4392cc4e28210a8794a6effb8f5f333

    Passport Capital

    Passport Capital LLC is a San Francisco based, global investment firm founded by John H. Burbank...

Offices/Locations (1)

  • Office

    1123 Broadway

    Suite 817

    New York, NY 10010