Company Overview

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Status:
Acquired by Lithium Technologies
Founders:
Jennifer Zeszut
Headquarters:
San Francisco, CA
Funding:
$4M
Categories:
Tracking, Search, Brand Marketing, Social Media, Enterprise Software
Description:
Scout Labs provides cutting-edge technology and a collaborative platform for companies to engage with customers on the internet.

Detailed Description

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Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships.

Scout Labs is a product company, not an agency. They provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet. With Scout Labs, users can:

- Know when to tune in and what’s most important to pay attention to - Hear what customers love and hate about brands - Reach out to influential customers to build relationships - Engage in proactive customer service - Let the voice of the customer inspire new product and marketing ideas

Scout Labs has grown significantly since it was founded in 2006. With offices in San Francisco and users all over the world, the company currently employs over 20 professionals. Their CEO and product team guide the application with insight from the world of marketing, brand management and product management, but the majority of Scout Labs employees are senior engineers with expertise in search technology, high-performance systems, natural language processing, machine learning, web crawling and data visualization.

The process is quite simple, and the user interface is streamlined. Brand managers start by creating concurrent searches for each brand they want to track. They can track just about anything people discuss: things, people, slogans, logos, etc. Subsequently, any mention of the brand is cataloged. Users can then see each blog post, video or image that has to do with the brand, and the interface shows how mentions increase and decrease over time. What sets Scout Labs apart is their ability to analyze each blog post. Their software decides if it is negative, positive or neutral towards the brand. They are also able to rank the source of the content to highlight more influential sources.

They talk about Scout Labs: TechCrunch
CNET
MarketingVOX
Mediapost
ClickZ
Social Media Explorer

Current Team (3)

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Past Team (3)

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Funding Rounds (3) - $4M

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Products (1)

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  • F68a8042b07c00c03012c1ee383951c1

    Scout Labs

    Scout Labs is a powerful, web-based application that finds signals in the noise to help your team...

Acquisitions (1)

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Investors (3)

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  • 86c9c7c59c61aed805f782fe8ba21ccc

    El Dorado Ventures

    El Dorado Ventures invests in early-stage companies with disruptive technology and business...
  • 48d13ad55435fb3a8d64cff0c6560046

    Javelin Venture Partners

    Javelin Venture Partners invests in early-stage tech companies focused on digital media,...
  • D5f8b3d573d3cb0d31c5e83310dfaaea

    Minor Ventures

    Minor Ventures is a venture capital firm founded by CNET founder Halsey Minor that focuses on...

Offices/Locations (1)

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  • HQ

    575 Market

    12th Floor

    San Francisco, CA 94105

    USA

Competitors (11)

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  • Eaf588028788eb8f5ee462437ec50c7f

    Beevolve

    Beevolve provides a social media monitoring and insights platform that enables companies to track...
  • E166275df0a0cf9d897c57bd051ba0ac

    AT Internet

    AT Internet provides web and multichannel analytics, performance monitoring and online reputation...
  • C43bd3ae80dd13e825086b4da571f23f

    TwentyFeet

    TwentyFeet is a social tracking tool that aggregates social media and web metrics and displays...
  • Ddbd2bad03fd08faed40ad99bd569b2f

    Viralheat

    Viralheat provides end to end social management and monitoring for business while producing...
  • B6f974310ff5b059d052bf60a013561b

    Techrigy

    Techrigy offers marketing KPIs and diagnostics to develop product strategy, build brand loyalty...
  • 1a40b2e948033e164c185b47f4747b75

    Socialmetrix

    SocialMetrix offers SaaS social media analytics and monitoring services for companies and brands.
  • 2a9dbeafdac690252346e94117e154aa

    Sysomos

    Sysomos provides social media analytics and monitoring tools to businesses and organizations.
  • 98c2a03d567c8433e4e5eb4563178de4

    Biz360

    Biz360 provides technology to analyze consumer opinions supporting businesses to better...

Images (1)

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  • F4072329515f01a2399fcff7a65f9969