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Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “one of the most useful tools ever invented for media professionals”. The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O'Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.
Sawhorse Media has created rapidly scalable platforms for curating social media as a reaction to the overwhelming amount of data generated by the realtime web.
Sawhorseâ€™s dozen plus vertical aggregator sites including Muck Rack (journalists), Ink Pill (designers), Dvlprs (programmers), Venture Maven (VCs), TechPicnic (tech bloggers) and Giant Red Carpet (celebrities) allow users to analyze what's being said Twitter within a category.
Sawhorse has partnered with CondÃ© Nast to power Style.com's Fashionfeed and with Technorati to power Twittorati.
Sawhorseâ€™s Shorty Awards highlights the best content creators on Twitter in 26 categories. Last February, there were over 50,000 votes on Twitter in the Shorty Awards. The awards ceremony was hosted by CNNâ€™s Rick Sanchez, featured a video appearance by Shaquille O'Neal, and was sponsored by the Knight Foundation, PepsiCo, PR Newswire and Porter Novelli.
Sawhorse's Twitter list directory Listorious allows users to find the most authoritative lists of Twitter users on any topic, and is fully integrated with Twitter's new list functionality. It also offer the most comprehensive search tool of Twitter lists.
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- 08/02/10 -techcrunch.com
- 10/29/09 -techcrunch.com