Status
Acquired by Staples on October 2, 2013
Funding Received
$10.2 Million in 2 Rounds from 2 Investors
Founded:
2009
Headquarters:
Mountain View, CA
Description:
Runa provides real-time currency conversion solutions for merchants doing online businesses.
Founders:
Robert J. Berger, Ashok Narasimhan
Categories:
Advertising
Website:
http://www.runa.com

Detailed Description

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Runa provides solutions to increase conversions and maximize profits in real-time on online merchants' Websites. In 2008, more than $21 billion was spent on online marketing to drive traffic to online merchant Websites with mechanisms such as display ads, search optimization, lead generation, and affiliate marketing. However, conversion rates of visitors to actual sales on the Website averaged only 2-3%. Over 97% of Website visitors dropped off without making a purchase.

Runa allows online merchants to more than double the conversion rate of visitors. A one percentage point increase in conversions from visitors to sales among all the existing online merchants is equivalent to them spending approximately an additional $7 billion on online advertising at current efficiencies.

Current Team (3)

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Past Team (5)

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Funding Rounds (2) - $10.2M

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Board Members and Advisors (3)

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Investors (2)

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  • 74f2178fb090c9a71a392c72073c25ef

    Merus Capital

    Software-focused VC
  • 37565e478f19fda82f55b004062468d5

    Sierra Ventures

    Since 1982, Sierra Ventures, a privately held venture capital firm, has helped entrepreneurs...

Offices/Locations (1)

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  • Office

    520 San Antonio Road

    Suite 210

    Mountain View, CA 94040

    USA