Relative.ai enables marketers to gain deep insights from brand and customer language use.
Relative.ai provides a platform that customers subscribe to. The company specialises in comparing sets of language, understanding the differences, and delivering this insight as actions for marketing departments to act on. This is applied by customers in a variety of ways:
Comparing the brand language of different companies. Are they really different or is there no differentiation? Are competitors focusing on themes you have not considered?
Making sure your brand language is consistent across channels and also over time. Is your language drifting?
Comparing different customer groups in social media and online forums reveals their concerns and communication style. One customer group may have specific areas of discussion, and a particular language style. Knowing this allows marketers to engage with different customer groups on the topics of real interest, and in a style that is accepted by the customer
Funding Rounds (1) - undisclosedUpdate
|Jul 1, 2014||TechCrunch - Relative Insight Wants To Help Brands Stay On Message|
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