Company Overview

Update
Founded:
2002
Categories:
Advertising

Consume Control of Advertising

Description

Update

Reactrix is a technology-driven media company. Their technology was created to give consumers more control over their media experience. They launched in 2002 using their gesture-based technology for special events and trade shows.

Today they run the Reactrix STEPscape™ Media Network in more than 186 malls and theatres. Reactrix' "A-list" advertisers span a diverse range of leading brands including Coca-Cola, Sony Pictures, Subway, Mars, Hilton Hotels, AT&T, Xbox, RIM, T-Mobile, Wachovia, Universal Studios, Visa, Paramount Pictures, New Line Cinema and eBay among many others. They recently announced a strategic partnership with National CineMedia, the largest digital in-theatre network, expanding the STEPscape Media Network to AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S.

They launched theirr newest... See More