Consume Control of Advertising
Matt Bell

Company Details

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Reactrix is a technology-driven media company. Their technology was created to give consumers more control over their media experience. They launched in 2002 using their gesture-based technology for special events and trade shows.

Today they run the Reactrix STEPscape™ Media Network in more than 186 malls and theatres. Reactrix' "A-list" advertisers span a diverse range of leading brands including Coca-Cola, Sony Pictures, Subway, Mars, Hilton Hotels, AT&T, Xbox, RIM, T-Mobile, Wachovia, Universal Studios, Visa, Paramount Pictures, New Line Cinema and eBay among many others. They recently announced a strategic partnership with National CineMedia, the largest digital in-theatre network, expanding the STEPscape Media Network to AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S.

They launched theirr newest media technology, WAVEscape™, at the 2008 Consumer Electronics Show (CES) in a strategic alliance with Samsung. WAVEscape features Wii-like functionality in a digital signage solution. The first WAVEscape Media Network will launch in Hilton Hotels in late 2008. Additional WAVEscape Media Networks will be launching in 2009.

Reactrix' STEPscape and WAVEscape products feature proprietary, patented interactive display technology and their global patents have priority dates back to 2001. Reactrix has also created the Reactrix Media Center™ — a digital signage management product that allows outside companies to operate secure out-of-home media networks efficiently and effectively. The Reactrix Media Center is a proven, scalable media and network management platform and offers the same "unplug and play" wireless solution that runs the STEPscape Media Network.

Most recently, they launched the Reactrix Spectacular division to develop, create and produce one-of-a-kind, larger-than-life installations for clients featuring their projection and gesture-based technology.

Innovation and engagement are the keys to Reactrix and the foundation of their effective advertising medium. But most importantly, they pride ourselves on a company culture that ensures an innovative and engaging environment for each and every employee.

Past Team (3)