Company Overview

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Status:
Acquired by Rovi Corporation
Founded:
June 10, 2000
Founders:
Kevin Meyerson, Bradford Walters
Employees:
15
Headquarters:
Tokyo
Categories:
Automotive, Consumer Electronics, Web Development, Hardware + Software
Description:
Rainbow Partners pioneers licensing entertainment metadata, media recognition and recommendation solutions.

Detailed Description

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Rainbow Partners pioneered the business of licensing entertainment metadata, media recognition, and recommendation solutions to consumer electronics manufacturers, software developers, internet businesses, and others.

The company the exclusive licensor of Rovi's All Media Guide (AMG) music, movie, and game metadata and technology solutions to Asian based consumer electronics companies for global deployment. Rainbow Partners also built and owned the Japanese and Korean versions of the AMG databases.

Licensees included Sony (PS3), Kenwood, Pioneer, Clarion, iriver, NTT, and many other leading consumer electronics companies.

Between 2001 and 2003, the company was Gracenote’s exclusive reseller in Japan and built its consumer electronics business from the ground up. Rainbow Partners closed license deals with all major automotive and consumer electronics companies for Gracenote in Japan. Rainbow Partner’s effectiveness lead to investment in Gracenote by Sequoia in 2002, and the eventual acquisition of Gracenote by Sony in 2008.

Rainbow Partners was acquired by Rovi Corporation in July 2009.

Past Team (4)

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  • 17743ebf71871ae1f940131994e907af

    Kevin Meyerson

    Founder, President, Representative Director
    Jun 10, 2000 - Jun 30, 2009
  • 17743ebf71871ae1f940131994e907af

    Kevin Meyerson

    Founder, President, CEO, Representative Director
    Jan 1, 2009 - Jun 30, 2009
  • Cb default image

    Bradford Walters

    Founder, CEO, Director
    Jun 10, 2000 - Dec 31, 2008
  • Cb default image

    Bradford Walters

    Founder, President, CEO, Representative Director
    Jan 1, 2009 - Jun 30, 2009

Products (2)

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Offices/Locations (2)

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  • Korean Subsidiary

    601 Hyundai Tower

    7-28 Sincheon-dong, Songpa-gu

    Seoul, 138-735

    KOR

  • Headquarters

    4F, Myojo Bldg.

    3-50-11 Sendagaya, Shibuya-ku

    Tokyo, 151-0051

    JPN

Competitors (1)

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  • B0ec01dfc7deaf6a62e53d063c8d13ab

    Gracenote

    Gracenote maintains and licenses an internet-accessible database of music and video metadata.

News (1)

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