Funding Received
$13.2 Million in 2 Rounds from 2 Investors
Most Recent Funding
$7.2 Million Series B on October 3, 2013
Founded:
2005
Headquarters:
Herzliya
Description:
Pursway transforms existing customer and prospect databases into customized social graphs that provide marketing insights via algorithms.
Founders:
Elery Pfeffer, Ran Shaul, Guy Gildor
Categories:
Analytics
Website:
http://www.pursway.com

Detailed Description

Update

Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of relationships between people in your customer and prospect base.

Using sophisticated algorithms and its proprietary database, Pursway transforms existing customer and prospect databases into an exclusive social graph mapped from thousands of open web sources. These social graphs are designed to mathematically identify actual relationships between people, empowering marketers with the knowledge they need to motivate individuals demonstrated to have influence over the purchasing decisions of others.

Using the Pursway Influence Value Order (PIVO) technology, marketers have seen a 2-5X lift in program ROI with major improvements in customer acquisition, cross-sell and retention

Current Team (6)

Update

Past Team (1)

Update

Funding Rounds (2) - $7.2M

Update

Board Members and Advisors (4)

Update

Investors (2)

Update

Offices/Locations (2)

Update
  • USA

    303 Wyman Street

    Suite 300

    Waltham, MA 02451

    USA

  • Israel

    15 Abba Eban Street

    Mail Box 4125

    Herzliya, 46140

    ISR

Images (1)

Update
  • Ee042f689296e365d14f92259a1cc5ee