Acquired by Cisco on March 19, 2009
Funding Received
$68.2 Million in 6 Rounds from 7 Investors
September, 2001
Irvine, CA
Pure Digital Technologies provides imaging solutions for the mass market, including the Flip Video series of digital camcorders.
Video Streaming, Social Network Media, Video, Hardware + Software

Detailed Description


Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.

The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to YouTube, AOL Video, MySpace and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current ("Ultra") model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory).

Pure Digital Technologies was acquired in 2009 by Cisco, and in April 2011 Cisco announced it was shutting down the Flip line.

Current Team (5)


Past Team (5)


Funding Rounds (6) - $68.2M


Products (4)

  • Jzd3qdvmimjrute08xuw

    Flip Mino

    The Flip Mino is the third version of the popular Flip video camera.
  • Ezl0dhtkni7kmruajkr4

    Flip Ultra

    Flip Ultra was added to CrunchBase in 2008
  • Db1815f5545d1ac05c3b69269996270f

    Flip Video

    The Flip Video is a compact camcorder aimed at making it quick and easy to shoot video....
  • 56d3d5f6bd499a14f42c4e11a4f832ea

    Flip MinoHD

    Product description from their website: * The world’s smallest HD camcorder, weighing only 3.3...

Investors (7)

  • 5181f7e107edfb5e77e2fc5936c0b1d3

    Steamboat Ventures

    Steamboat Ventures is venture capital firm affiliate of The Walt Disney Company. They invest in...
  • Bd218f2c3ae6df96d6c94941e9389684

    Morgan Stanley

    Preeminent financial advisor
  • D5743f3a061a92b0646209675b09b672


    AllianceBernstein is a publicly traded global asset management firm, with approximately $735...
  • Enipr6fqjwvvv6que6jf

    Sequoia Capital

    Venture Capital
  • E7299b382401443cd44c226a1ba68f2f


    Benchmark is an early stage venture capital firm focusing in Social, Mobile, Local and Cloud...
  • 49b53c39556c190eb549ce82dca27570

    Focus Ventures

    expansion stage, I.T. focused VC fund
  • 88e4f1723ccbb9ef3caf809592a85395

    Crescendo Ventures

    Crescendo Ventures is a venture capital firm based in Palo Alto, CA.

Offices/Locations (2)

  • Pure Digital

    30 Maiden Lane, 6th Floor

    San Francisco, CA 94108


  • Cisco Consumer Product

    120 Theory Drive

    Irvine, CA 92617