Status
Acquired by Cisco on March 19, 2009
Funding Received
$68.2 Million in 6 Rounds from 7 Investors
Founded:
September, 2001
Headquarters:
Irvine, CA
Description:
Pure Digital Technologies provides imaging solutions for the mass market, including the Flip Video series of digital camcorders.
Categories:
Video Streaming, Social Network Media, Video, Hardware + Software
Website:
http://www.theflip.com

Detailed Description

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Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders.

The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to YouTube, AOL Video, MySpace and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on Amazon.com since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current ("Ultra") model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory).

Pure Digital Technologies was acquired in 2009 by Cisco, and in April 2011 Cisco announced it was shutting down the Flip line.

Current Team (5)

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Past Team (5)

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Funding Rounds (6) - $68.2M

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Products (4)

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  • Jzd3qdvmimjrute08xuw

    Flip Mino

    The Flip Mino is the third version of the popular Flip video camera.
  • Ezl0dhtkni7kmruajkr4

    Flip Ultra

    Flip Ultra was added to CrunchBase in 2008
  • Db1815f5545d1ac05c3b69269996270f

    Flip Video

    The Flip Video is a compact camcorder aimed at making it quick and easy to shoot video....
  • 56d3d5f6bd499a14f42c4e11a4f832ea

    Flip MinoHD

    Product description from their website: * The world’s smallest HD camcorder, weighing only 3.3...

Investors (7)

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  • 5181f7e107edfb5e77e2fc5936c0b1d3

    Steamboat Ventures

    Steamboat Ventures is venture capital firm affiliate of The Walt Disney Company. They invest in...
  • Bd218f2c3ae6df96d6c94941e9389684

    Morgan Stanley

    Preeminent financial advisor
  • D5743f3a061a92b0646209675b09b672

    AllianceBernstein

    AllianceBernstein is a publicly traded global asset management firm, with approximately $735...
  • Enipr6fqjwvvv6que6jf

    Sequoia Capital

    Venture Capital
  • E7299b382401443cd44c226a1ba68f2f

    Benchmark

    Benchmark is an early stage venture capital firm focusing in Social, Mobile, Local and Cloud...
  • 49b53c39556c190eb549ce82dca27570

    Focus Ventures

    expansion stage, I.T. focused VC fund
  • 88e4f1723ccbb9ef3caf809592a85395

    Crescendo Ventures

    Crescendo Ventures is a venture capital firm based in Palo Alto, CA.

Offices/Locations (2)

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  • Pure Digital

    30 Maiden Lane, 6th Floor

    San Francisco, CA 94108

    USA

  • Cisco Consumer Product

    120 Theory Drive

    Irvine, CA 92617

    USA