Pryte brings Telco and App ecosystems together to enable app–like user experience for mobile data. Already 80% of users time on smartphones is spent on mobile apps, yet operators sell mobile data in bulk. Pryte allows single-click buying of mobile data on a need-to and per app basis—something users love while having full control over the costs. With Pryte’s cloud-based solution, mobile operators can quickly launch engaging app based data plans and OTT partnerships without investments to infrastructure. Pryte was founded in 2013 by a team of telecom and internet veterans with the mission to let users forget about mobile data and simply enjoy apps every day.