Funding Received
$1.2 Million in 3 Rounds from 3 Investors
Most Recent Funding
$1 Million Seed on March 27, 2013
June 6, 2011
New York, NY
Pricing Engine, a SaaS product, aggregates user data from advertising platforms and provides actionable insights for improving sales.
Yagmur Coker
Subscription Businesses, Network Security, Freemium, Analytics, Big Data, SaaS, SEO, Digital Media, Advertising

Detailed Description


Pricing Engine helps smaller advertisers (like SMBs) benchmark, improve and expand their digital advertising - so they can get more leads and sales for less money and time. Our partners and resellers provide our services to the SMB customers they service to improve their performance and generate additional revenues.

Pricing Engine is a freemium, software as a service (SaaS) product that aggregates user data from self-service advertising platforms like Google Adwords into a data collective, and then provides simple, actionable, data-driven insights for improvement and optimization. Users can create an advertisement once and deploy across search channels such as Google, Bing and Yahoo; social channels like Facebook, Linkedin, Twitter, reddit, and Foursquare; and much more.

The company benchmarks users' performance against peers, finds improvements, and helps optimize ad creative, media choices, targeting, and more. Pricing Engine uses its proprietary predictive analytics and performance data to create easy to understand Report Cards from peer benchmarks, and customized recommendations with its Expert Systems.

Current Team (2)


Funding Rounds (3) - $1.2M


Investors (1)

  • B5a893c42a34004dd5cd173c5a695abc

    XO Group

    The XO Group is a lifestage media and technology company dedicated to weddings, pregnancy, and...

Offices/Locations (1)

  • Pricing Engine Inc.

    175 Varick Street

    4th Floor

    New York, NY 10014


Images (2)

  • 5df704acb9acd52f515c917eb2a19af9
  • 030319439d8178c24040c4607cfd8b57