Funding Received
$800 Thousand in 1 Round from 4 Investors
Most Recent Funding
$800 Thousand Seed on October 9, 2012
Preen.Me is a beauty platform providing personalized product recommendations based on the preferences of women with a similar profile.
Consumer Internet, Social Commerce, Women, Beauty, E-Commerce

Company Details


Personalized, relevant, social recommendation for beauty

Preen.Me aims to transform a currently inefficient $60B US beauty market into a modern marketplace. Utilizing social graphs and crowdsourcing, Preen.Me will provide personalized product recommendations based on preferences of women with a similar profile. A broad variety will enable women to compare products at different price points on one web site.

In the current stage of its lifecycle, Preen.Me is highly focused on user engagement, and has one of the most active and engaged beauty communities in the world. Beauty Addicts, the company's Facebook community, has over 180,000 members, with interaction rates that are 3-5 times that of international brands. Preen.Me is currently based entirely on user generated content and is focused on creating an engaging experience and building a loyal following, which will evolve into a platform for personalized product recommendations.

Funding Rounds (1) - $800k


Investors (4)

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    Genesis Partners

    Genesis Partners has one of the strongest track records in the Israeli venture capital industry.
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    Horizons Ventures

    Horizons Ventures Limited, based in Hong Kong, funds especially disruptive and technology-focused...
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    UpWest Labs

    UpWest Labs is a business accelerator based in Silicon Valley supporting entrepreneurs in Israel.

Images (3)

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