Most Recent Funding
$18.1 Million on July 1, 2008 / Undisclosed Round
Headquarters:
Dublin
Description:
Populis is a digital media company producing vertical content for web users.
Founders:
Salvatore Esposito, Luca Ascani
Categories:
Digital Media, Portals, Entertainment, Media, Advertising
Website:
http://www.populis.com

Company Details

Update
Founded:
August 1, 2004
Aliases:
GoAdv
Employees:
101 - 250 | 4 in CrunchBase

Populis [formerly known as GoAdv] is one of Europe's fastest growing digital media companies (Source: Deloitte Fast500 EMEA number 7: GP Bullhound Media Momentum 2009, 2010, Red Herring Europe Winner).

With a network of over 600 web properties visited by more than 35 million unique users every month (Comscore), it provides up to the minute vertical content to web users, crowdsourced from a team of expert collaborators and published on wholly owned and operated web properties including Excite Europe,Blogo, Blogosfere, Cidade Internet and 700,000 blogs in the mokono professional blog network - Germany's largest.

The Populis team is a dynamic, multinational staff of 150, working across offices in Dublin, Berlin, Milan, Rome and Brazil.

FAST FACTS

* European leader in the production of vertical content * Generates over 35,000 pieces of crowdsourced content per month (articles, videos, guides) * Counts 600+ websites in its network with a variety of content including shopping, finance and travel * 35 million unique monthly visitors * Main networks: Excite Europe, Blogo, Blogosfere, Cidade Internet and mokono * Rapid international development * International sales with split between UK, Germany, France, Spain, Italy, Northern Europe, Australia, USA and Russia * Top tier partners (Yahoo, Ask, and Google) * 50+ key clients (including Expedia, Kelkoo, Meetic) * 150 employees

Current Team (4)

Update

Funding Rounds (1) - $18.1M

Update

Products (6)

Update
  • Q4dcto7qdnaj8pqmbwyw

    AdManager

    AdManager was added to CrunchBase in 2008
  • Cb default image 58x58

    VisualPath

    VisualPath was added to CrunchBase in 2008
  • Cb default image 58x58

    BidManager

    BidManager was added to CrunchBase in 2008
  • Cb default image 58x58

    ConversionLab

    ConversionLab was added to CrunchBase in 2008
  • Cb default image 58x58

    BetterDeals

    BetterDeals was added to CrunchBase in 2008
  • Vtiuvbdqk1eqd5zxblrc

    Excite Europe

    Excite Europe was added to CrunchBase in 2008

Acquisitions (5)

Update

Offices/Locations (2)

Update
  • GoAdv Rome

    Via Crisoforo Colombo, 115

    Rome, 00144

    ITA

  • GoAdv Dublin

    2nd Floor, Block 2, Grand Mill Quay

    Barrow Street

    Dublin,

    IRL

Competitors (5)

Update
  • D8beeb79d7e96af1bfa9bfa654677f0a

    Suite101

    Suite101 is a collaborative publishing site based in Vancouver, British Columbia, Canada.
  • 9b6fd09b19d9ed89e9137a009ab37372

    AOL Europe

    AOL is a global advertising-supported Web company, with display advertising network in the U.S.,...
  • 01d3d900e5d26ed72eba9c9d7eab6baf

    Associated Content

    Associated Content is an open content platform that enables its users to publish their content...
  • 13e7329da928eecc5a5ab545d8ff5c71

    Demand Media

    Demand Media is a content company educating internet audiences, connecting advertisers with...
  • 3c32db73eb0bca12de42ee151cf6a2e1

    Link To Media

    Link To Media uses proprietary technology to analyze trends on social networks and search engines...

Images (1)

Update
  • 3f54b4291e1921dec0059fb5df5e6149