Most Recent Funding
$18.1 Million on July 1, 2008 / Undisclosed Round
Headquarters:
Dublin
Description:
Populis is a digital media company producing vertical content for web users.
Founders:
Salvatore Esposito, Luca Ascani
Categories:
Digital Media, Portals, Entertainment, Media, Advertising
Website:
http://www.populis.com

Company Details

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Founded:
August 1, 2004
Aliases:
GoAdv
Employees:
101 - 250 | 4 in CrunchBase

Populis [formerly known as GoAdv] is one of Europe's fastest growing digital media companies (Source: Deloitte Fast500 EMEA number 7: GP Bullhound Media Momentum 2009, 2010, Red Herring Europe Winner).

With a network of over 600 web properties visited by more than 35 million unique users every month (Comscore), it provides up to the minute vertical content to web users, crowdsourced from a team of expert collaborators and published on wholly owned and operated web properties including Excite Europe,Blogo, Blogosfere, Cidade Internet and 700,000 blogs in the mokono professional blog network - Germany's largest.

The Populis team is a dynamic, multinational staff of 150, working across offices in Dublin, Berlin, Milan, Rome and Brazil.

FAST FACTS

  • European leader in the production of vertical content
  • Generates over 35,000 pieces of crowdsourced content per month (articles, videos, guides)
  • Counts 600+ websites in its network with a variety of content including shopping, finance and travel
  • 35 million unique monthly visitors
  • Main networks: Excite Europe, Blogo, Blogosfere, Cidade Internet and mokono
  • Rapid international development
  • International sales with split between UK, Germany, France, Spain, Italy, Northern Europe, Australia, USA and Russia
  • Top tier partners (Yahoo, Ask, and Google)
  • 50+ key clients (including Expedia, Kelkoo, Meetic)
  • 150 employees

Current Team (4)

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Funding Rounds (1) - $18.1M

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Products (6)

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Acquisitions (5)

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Offices/Locations (2)

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  • GoAdv Rome

    Via Crisoforo Colombo, 115

    Rome, 00144

    ITA

  • GoAdv Dublin

    2nd Floor, Block 2, Grand Mill Quay

    Barrow Street

    Dublin,

    IRL

Competitors (5)

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    Suite101

    Suite101 is a collaborative publishing site based in Vancouver, British Columbia, Canada.
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    AOL Europe

    AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a
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    Associated Content

    Associated Content is an open content platform that enables its users to publish their content online.
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    Demand Media

    Demand Media is a content company educating internet audiences, connecting advertisers with customers, and helping publishers to expand.
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    Link To Media

    Link To Media uses proprietary technology to analyze trends on social networks and search engines and create optimized content for websites.

Images (1)

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  • 3f54b4291e1921dec0059fb5df5e6149