Funding Received
$2 Million in 1 Round from 1 Investor
Most Recent Funding
$2 Million on April 15, 2008 / Undisclosed Round
Founded:
August, 2006
Headquarters:
Santa Monica, CA
Description:
PluggedIn is a family entertainment website providing information and commentary on movies, music, television, video games, and culture.
Founders:
JJ Aguhob
Categories:
Video, Music
Website:
http://www.pluggedin.com

Detailed Description

Update

At first glance, music might seem to be a saturated market on the web. Sites like Last.fm have music suggestions, artists profile, and communities covered, the iTunes and Amazon music stores make purchasing a breeze, and music videos can be found littered across Youtube.

It's time to make room for one more, and it has the potential to be big. Pluggedin, a music video and community site that sees itself as a Hulu for music, launched in public beta on April 15, 2008. The site's biggest selling point is its high quality video content, featuring music videos from labels including EMI, Sony BMG, and Universal Music Group, along with a number of independent labels. Pluggedin is hoping to add the last of the 'big four' labels, Warner Music, in the near future.

The Hulu comparison is an apt one. The site is very clean, video quality is generally much better than what's found on Youtube, and the amount of content is impressive, though there are some noticeable gaps. At launch the site features over 10,000 available videos, but most of them are not available in true HD quality (largely because existing footage is not hi-def). Pluggedin hopes that as the site gains popularity, content providers will have a greater incentive to film music videos in HD.

Pluggedin does a good job integrating with other sites on the web. Users are provided with direct links to Amazon and iTunes if they'd like to purchase a video or song they've just listened to. And the site has formed a number of partnerships with merchandisers, including Hot Topic for clothing and Thumbplay for mobile ringtones. All of this is presented in unobtrusive menus that don't detract from the experience at all.

The site also features profiles for over a million musicians, including those that don't have any videos on the site. Profiles are dynamically generated using content from a number of sources, including All Music Guide, Last.FM, and Wikipedia. And while these pages don't feature any 'HD-quality' material, they do provide a list of each artist's music videos found elsewhere on the internet, all of which play seamlessly in the page.

Despite all of these features, the site still has a few issues. Searching for specific videos can be tricky - it seems that users can only search by artist name, not song title. And for a site that promotes its video quality, there are surprisingly few videos available in HD at launch (though this is mostly a fault of content providers).

PluggedIn looks like it could really explode. The social networking aspect is minimal, but sufficient for sharing music between friends. It's a great timewaster - clicking through random music has never been this fun. And the playlist feature be will great for impromptu parties. As long as PluggedIn continues to add content and doesn't go overboard with their ads, this site will be one to watch.

The site is backed by one of Will Smith's companies.

Past Team (5)

Update

Funding Rounds (1) - $2M

Update

Board Members and Advisors (1)

Update

Investors (1)

Update
  • 43c62e419b5bd7d206834f3169a06720

    Overbrook Entertainment

    Overbrook Entertainment is a production and management company that was founded in 1998 by James...

Offices/Locations (1)

Update
  • Corporate Headquarters

    Santa Monica, CA

    USA

Competitors (3)

Update
  • Ac6d4e3d92b072e71682d10e4034c52d

    Gotuit

    Gotuit is a provider of metadata technology that optimizes the value of stored video libraries...
  • F4a2d3d347aabba3abee3b14136fde5e

    FIQL

    FIQL is a social network centered on music playlists. It allows users to upload, categorize and...
  • 587650443da4ac269f1b4702ed1f5b43

    YouTube

    YouTube, a video-sharing platform, allows users to upload, view and share videos, including movie...