Piiku is a platform built from the ground up for publishers pursuing paid content models. Piiku monetizes casual readers through a progressive series of opt-in brand engagements, data capture, and a la carte access modules without cannibalizing paid subscriptions and page views.
Over 90% of consumers initially abandon sites when asked to register or pay for content access. Piiku monetizes this behavior with video ad supported access and a series of consumer engagement modules to help publishers convert visitors to paid subscribers over time.
41% of newspapers have paywalls...magazines are following suit. The abandonment opportunity will grow from a $900MM market today to a multi-billion dollar market over the next few years.
Piiku has demonstrated: - 20% reduction in paywall abandonment - 85% ad engagement completion rate post-opt-in rate - 100x Increase in page views (without cannibalization) - 40% of Piiku engagers return for additional access
Current Team (4)Update
Funding Rounds (3) - $1.3MUpdate
Entrepreneurs Roundtable Accelerator (ERA) is an early-stage seed-fund and technology accelerator.
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