Funding Received
$1.3 Million in 3 Rounds from 1 Investor
Most Recent Funding
$328 Thousand Convertible Note on October 1, 2013
Founded:
November, 2011
Headquarters:
New York, NY
Description:
Piiku monetizes paywall abandonment and cultivates loyal readers who might pay for publisher content over time.
Founders:
Erik Mumford, Alistair Wyse, Jim Rice
Categories:
Advertising
Website:
http://www.piiku.com

Detailed Description

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Piiku is a platform built from the ground up for publishers pursuing paid content models. Piiku monetizes casual readers through a progressive series of opt-in brand engagements, data capture, and a la carte access modules without cannibalizing paid subscriptions and page views.

Over 90% of consumers initially abandon sites when asked to register or pay for content access. Piiku monetizes this behavior with video ad supported access and a series of consumer engagement modules to help publishers convert visitors to paid subscribers over time.

41% of newspapers have paywalls...magazines are following suit. The abandonment opportunity will grow from a $900MM market today to a multi-billion dollar market over the next few years.

Piiku has demonstrated: - 20% reduction in paywall abandonment - 85% ad engagement completion rate post-opt-in rate - 100x Increase in page views (without cannibalization) - 40% of Piiku engagers return for additional access

Current Team (4)

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Funding Rounds (3) - $1.3M

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Investors (1)

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Offices/Locations (1)

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  • Office

    214 West 29th Street

    5th Floor

    New York, NY 10001

    USA