Picmix is an Indonesian-based photo sharing platform with simple, square Polaroid-esque aesthetics, that displays photos from friends in streaming feed.
PicMix makes it part of the core photo posting process for users to add frame and text embellishments. Many of the frames included in the app are branded from labels (who have paid for the privilege) that users actually want to use on their photos.
The company offers these frames to users as part of branding campaigns that are run by labels. They also put up photo competitions, and the criterion to enter is to use one of the branded frames around their photos. The visual impact of a frame or brand’s “sticker” on a photo is far more significant than hashtagging a brand.
- 06/17/13 -techcrunch.com