Funding Received
$15 Million in 1 Round from 1 Investor
Most Recent Funding
$15 Million Series A on February 13, 2013
Founded:
December 12, 2012
Headquarters:
New York, NY
Description:
Persado, a company involved in marketing language engineering, provides marketing software through a SaaS-based platform.
Founders:
Assaf Baciu, Guy Krief, Alex Vratskides
Categories:
Advertising
Website:
http://persado.com

Detailed Description

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Persado programmatically uncovers the language and emotions that make people buy. Its unique technology is powered by Natural Language Processing and advanced statistical algorithms. Working with leading global brands such as American Express, esurance, McAfee, Survey Monkey and Verizon Wireless, Persado systematically delivers better marketing messages across digital channels.

To date, marketers have relied on intuition, subjectivity, and limited A/B testing practices to produce digital marketing copy. Using Persado’s platform, marketers are now able to leverage millions of mathematically generated messages and rapidly converge to the best one. For any product, any time.

Current Team (7)

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Past Team (2)

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Funding Rounds (1) - $15M

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Board Members and Advisors (1)

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Investors (1)

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Offices/Locations (1)

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  • Office

    50 West 17th Street

    Floor 11

    New York, NY 10011

    USA

Images (1)

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  • 9921c644a5be29e5f614ee3f897ff2b8