Status
Acquired by Groupon on April 18, 2011
Funding Received
$22.4 Million in 3 Rounds from 8 Investors
Founded:
December 1, 2005
Headquarters:
Seattle, WA
Description:
Pelago offers Whrrl v2.0, an app that enables people to capture and share moments, as they happen, in story form.
Founders:
Jeff Holden, Darren Erik Vengroff
Categories:
Gps, Mobile, Maps, Reviews and Recommendations, Social Network Media, Software
Website:
http://www.pelago.com

Detailed Description

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Pelago was founded by former Amazon executives in 2006 based on the belief that three key trends, (1) pervasive location-awareness, (2) perfect information, and (3) people as media, will converge to create an opportunity for life-changing innovation. Pelago's mission is to remove all barriers to inspiration, information and human connection.

Pelago's most recent product, Whrrl v2.0, enables storytelling in our daily lives. Launched in March, 2009, it is a mobile and Web application that enables people to capture and share the moments of their lives, as they happen, in story form. Through location, photos and text updates, users can easily turn everyday life experiences into lasting stories that can be remembered, organized and shared. The user controls exactly who can see his or her story, ranging from total privacy to publicly visible, including optional broadcast via status updates on Facebook and Twitter.

Whrrl v2.0 is available now as a free application through the iPhone App Store, and anyone can participate via the Web, SMS text, and digital cameras with an Eye-Fi wifi-enabled memory card.

Whrrl v2.0 stories are collaborative: two or more people who are physically together can “join” and contribute to the same story from their separate phones, allowing a single shared experience to be expressed from multiple points of view. In addition, each story has its own unique URL that can be easily shared. After the real-world experience ends, the story may be edited by the participants via the Whrrl website and shared with others through Facebook, Twitter and/or email.

Whrrl v2.0 on the iPhone utilizes Facebook Connect for Mobile to allow Facebook users to bypass Whrrl v2.0 account creation and login with their Facebook accounts. Linking a Facebook account to Whrrl v2.0 also enables access to the user’s Facebook friends list, ability to publish stories as status updates, and all photos taken through Whrrl can be automatically published to Facebook photos.

For non-iPhone users, Pelago provides several ways to participate in Whrrl v2.0. First, any mobile phone user can create and update stories by sending SMS text and email messages. Second, people who own a digital camera and an Eye-Fi wireless wifi-enabled memory card can upload pictures taken with the camera in real-time to a Whrrl v2.0 story. Finally, anyone can visit the Whrrl v2.0 website (www.whrrl.com) to view and comment on stories.

Current Team (1)

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Past Team (12)

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Board Members and Advisors (2)

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Products (1)

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  • 80aaa7915f4c35a740d1c996b8218dd6

    Whrrl

    Whrrl is a social location-based game with a purpose: to get people out into the world trying new...

Investors (8)

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  • Cfb4d7f6b0677b9856f77db780ada15d

    Trilogy Equity Partnership

    Trilogy Partnership is a financial organization formed by John W. Stanton and investing in...
  • E263c5f817d2c5e1560d125533a1b524

    T-Venture

    T-Venture is the venture capital company of Deutsche Telekom, an integrated telecommunications...
  • D40218ca67e93eaa66bbffdf961631da

    DAG Ventures

    The firm invests in a variety of IT, energy, and life sciences companies.
  • Tyd2bpo9alshsclbabyv

    Bezos Expeditions

    Bezos Expeditions manages Jeff Bezos' personal venture capital investments.
  • 5e56c686cdaf5ae2ae32360ffafd1698
  • 4ca38013ca2b7a41e03b7c712e693259

    Reliance Technology Ventures

    Reliance Technology Ventures Limited was launched in 2006 with an investment mandate to incubate...
  • 2983c0db10a23bdd988a71031ff931bd

    iFund

    KPCB's iFund, announced in March 2008, is a $100M investment initiative that will fund...
  • 50f2da87df0260841777569869a94875

    Jeff Bezos

    Founder, President, CEO, & Chairman @ Amazon

Offices/Locations (1)

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  • Pelago World Headquarters

    1201 3rd Ave., Suite 800

    Seattle, WA 98101

    USA

Competitors (7)

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  • A915422f5d471b596917013bf3e68883

    Gowalla

    Gowalla is a social guide for its users to share and discover photos, experiences and...
  • Bab97d5ef0ed2d12e5257688cf56eb6a

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    Foursquare is a location-based social network where users receive points and virtual badges for...
  • 28d0bb89eb5d89a610945851eac82856

    Outalot

    Outalot is a portable resource for finding nearby restaurants, bars, shops, and movies....
  • C8bfbabd820326d70d2a81a10193bd85

    Brightkite

    Brightkite is a location-based social discovery network that allows users to 'check in'...
  • 98cfbeff2023aa2464760fdb82bb12eb

    Map My Tracks

    MapMyTracks provides GPS tracking on the web that enables athletes to track, analyze and share...
  • 09584e0d514d5c5e6f68efa20b88c263

    Yelp

    Yelp is an online urban guide that helps people find recommended destinations based on the...
  • 2a9ecec631460103a3fe4b7f387a92f2

    Loopt

    Loopt is a mobile application and website that connects people to their community.