Company Overview

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Founded:
March 16, 2013
Founders:
Kimberly Skelton, Carla Holtze
Headquarters:
New York, NY
Funding:
$0
Categories:
Social Media, Mobile, B2B, See All (4)

Have to Have is a responsive engagement platform driven by consumer preferences that facilitates enhanced interaction with consumers.

Description

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Re-imagining the way that advertisers engage with consumers on mobile and social.

Engaging consumers wherever they go through our interactive units that tell stories or create ongoing conversations between the advertisers and consumers. We leverage retargeting on mobile as a way to help advertisers continue a personalized and relevant conversation with the consumer. 1.  Engage. Engage consumers with gamified ad units "Playground Units" that bring creative to life with a new dimension of interaction. Turn banner ads into engagement units that tell a story or create an ongoing, responsive conversation with the consumer. Our mobile units have a 20%+ engagement rate, far exceeding a 0.23% industry average click thru rate on mobile banner ads.

2.  Learn. The units learn as consumers interact and the Parrable platform builds a consumer profile. It's real-time market research that allows our clients... See More

Current Team (1)

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Funding Rounds (1) - $0

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Offices/Locations (1)

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  • Office

    New York, NY

    USA

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