Pandora Radio is an internet radio service, recommendation service, and the custodian of the Music Genome Project. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar. Users provide feedback on approval or disapproval of individual songs, which Pandora takes into account for future selections.
While listening, users are offered the ability to buy the songs or albums at various online retailers. As part of the Music Genome Project, over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits. There are 2,000 focus traits. Examples of these are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental proficiency.
The Music Genome Project is what powers Pandora's personalization, as it is a detailed, hand-built musical taxonomy. Using... See More
Current Team (18)Update
VP Advertising Sales
Director of Music Curation
VP Automotive Business Development
VP, Business Development
Vice President, Corporate Finance & Investor Relations
Director of Southeast Advertising Sales
National Director, Strategic Partnerships
Vice President of Sales
Board Members and Advisors (7)Update
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Funding Rounds (5) - $56.30MUpdate
Investors UnknownMar 2, 2000 -Series A Round
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Venture Capital Firm
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Venture capital arm of Hearst Corp
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