Status
Acquired by Yahoo! on July 14, 2003
Stock
GOTO
Founded:
1998
Headquarters:
London
Description:
Overture Services offers online advertising services via its network of web portals and search engines.
Categories:
Advertising
Website:
http://www.overture.com

Detailed Description

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Overture Services offered online advertising services. Its network of Web portals and search engines delivered sales leads to advertisers in various industries.

Idealab launched GoTo.com and introduced the concept of paid search to the Internet. A controversial idea at the time of launch, GoTo completed hundreds of millions of paid introductions, each of which represented the successful match of a user need with an advertising offering. The company went public in 1999 and in 2001 became Overture Services. Two years later, the company was acquired by Yahoo! for $1.6 billion. Today this business model is the underpinning of the multi-billion dollar online search market.

Yahoo! began phasing out the Overture brand after acquiring the company, though it continued to be in use in some countries for several years and is still used in Japan and Korea.

Past Team (35)

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Funding Rounds (2) - $0.00

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Investors (1)

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  • 8647fd890a54e10bd320ada2651040c5

    Upfront Ventures

    Upfront Ventures is a venture capital firm focusing on investments in early stage technology...

Offices/Locations (2)

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  • Headquarters

    74 North Pasadena Avenue

    3rd Floor

    Pasadena, CA 91103

    USA

  • Office

    First Floor, New London House

    172 Drury Lane

    London, WC2B 5QR

    GBR

Images (1)

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  • Ed484c0bcee713b5de26b62e5f9692e4