Ogilvy & Mather Interactive is an international advertising, marketing, and public relations agency. Its core activity is building brands.
The company emphasizes that it uses a holistic approach to brand building, touching every contact point a consumer might have with the brand. It could be the packaging, merchandising, and advertisements on billboards, television, radio or the web. The company even uses public relations to create a more conductive environment for the brand.
Ogilvy & Mather Interactive’s divisions include OgilvyOne (direct marketing to individuals), Ogilvy Interactive (marketing through web sites and wireless devices), and Ogilvy Public Relations Worldwide. Ogilvy Public Relations Worldwide offers services including consumer marketing, corporate branding, public affairs lobbying, and creative media. Ogilvy PR operates two specialist units: B/W/R, a corporate entertainment firm, and Feinstein Kean Healthcare (FKH), a service firm that is specialized in biotechnology and the pharmaceutical industry.
Clients of Ogilvy & Mather Interactive include the majority of companies in the Fortune Global 500 and the NASDAQ 100 including Ford, IBM, Kellogg, Eastman Kodak, Novartis, Pfizer, and American Express. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
Ogilvy & Mather Interactive was founded in 1948 by British born David Ogilvy. It is headquartered in New York, United States.