NetRatings, LLC, doing business as Nielsen, provides Internet audience measurement and analysis in the United States and internationally. Its primary products and services include NetView, MegaPanel, SiteCensus, VideoCensus, AdRelevance, @Plan, and Homescan Online. NetView provides measurement of audience behavior for the worldwide Web and the digital media universe, including proprietary channels, instant messaging, media players, and various online applications. MegaPanel provides increased breadth and depth of Internet behavior and activity for the market research industry, including detailed e-commerce transaction information. SiteCensus offers Web analytical services based on a Web site’s actual traffic flows and visitor behavior. VideoCensus provides insight into video streams consumed online. AdRelevance offers information on online advertising expenditures, including where, when, how, and how much companies are advertising online. @Plan is a resource for demographic, lifestyle, and product preferences to guide advertisers, agencies, Web publishers, and others in their online marketing and media planning strategies. Homescan Online, a joint product with ACNielsen Corporation, combines ACNielsen’s offline consumer retail purchasing data with its Internet audience measurement data. In addition, it offers customized research and advisory services from industry experts. It serves companies in the media, technology, advertising, financial services, consumer products, retail, and travel industries in the United States, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It has strategic relationships with Nielsen Media Research, Inc. and ACNielsen Corporation. The company was incorporated in 1997 and is based in New York, New York. As of June 22, 2007, NetRatings, LLC operates as a subsidiary of Nielsen N.V.
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