- Funding Received
- $19.5 Million in 3 Rounds from 4 Investors
- Most Recent Funding
- $7 Million Venture on May 23, 2014
- Salt Lake City, UT
- Needle is a technology and service platform facilitating e-commerce brands to use their advocates for live chat and customer engagement.
- Mikko Valimaki, Morgan Lynch
- Crowdsourcing, Mobile Commerce, Social Commerce, E-Commerce, Chat, Software
Needle is a technology and service platform specializing advocate-based customer engagement strategies, allowing any business to recruit and enable their best advocates to directly engage with online visitors on its behalf.
Needle’s advocate solution transforms the customer experience for ecommerce brands by connecting advocates at the decision point to drive conversions. Needle identifies and recruits advocates, qualifying them through a progressive training and certification program that quickly and efficiently scales for ecommerce services, and keeps them intrinsically motivated with gamification and community support.
Needle’s spectrum of customer engagement offerings includes chat, Click-to-Email and other advocate-based engagement solutions.
Current Team (5)Update
Past Team (3)Update
Funding Rounds (3) - $19.5MUpdate
Board Members and Advisors (2)Update
Utah-based Seed Fund
Rembrandt's team leverages each other's strengths to build great companies. Together they...
Shasta Ventures is an investment company focused on companies in consumer Internet, mobile and...
Lightbank specializes in making venture capital investments in technology-based companies.
Needle, Inc. Headquarters
14864 S Pony Express Dr
Salt Lake City, UT 84065
- 05/23/14 -sec.gov
- 07/02/12 -techcrunch.com
- 02/04/11 -techcrunch.com