Funding Received
$37 Million in 5 Rounds from 8 Investors
Most Recent Funding
$15 Million Series D on March 20, 2012
Founded:
2005
Headquarters:
London
Description:
myThings provides conversion-driven personalized display advertising solutions for online retailers in Europe.
Founders:
Benny Arbel
Categories:
Performance Marketing, Accounting, Advertising
Website:
http://www.mythings.com

Detailed Description

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Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store. A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.

Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.

myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.

Current Team (2)

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Past Team (4)

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Board Members and Advisors (1)

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Products (4)

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  • Faoni2rmknptvwrvftqr

    myBroadcast

    With myBroadcast, advertisers can easily allocate targeted promotional messages to different...
  • Cbm1lqhkmbtjvi83ectn

    Look-alike Targeting

    Look-alike targeting solutions from myThings enable advertisers to reach out to new users who...
  • Apckil0rasgk40eouv1v

    Pretargeting

    myThings enables advertisers to win new traffic by matching 3rd party search data with 1st and...
  • Dwr7kttdgiobpultuean

    Personalised Retargeting

    As the #2 retargeting provider in Europe, myThings increases website conversions by utilizing...

Acquisitions (1)

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Investors (7)

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  • 3dda3a5accc251f8392d460f352eafd0

    Viola Credit

    Viola Credit, a lending fund, offers tailor-made financing solutions for companies in the...
  • 99ddaaa44ece34a07b0d71d45c24162c

    GP BullHound

    GP Bullhound is Europe's leading investment bank focused on providing advice on mergers &...
  • 778f38637b50af8dbc0da7e900cf5feb

    Viola Private Equity

    Growth capital technology fund
  • D6d5d3768474bafa1db266db6e3f25db

    Iris Capital

    Venture Capital firm
  • 1a38f8b244c49d049b5ad8ab0d9792e5

    Accel Partners

    Accel Partners is a global venture capital firm with offices located in Silicon Valley, New York,...
  • E281da65cd7ad55dbd5dd8d0b5cdc8a6

    Carmel Ventures

    Carmel Ventures invests in early stage companies in the fields of software, communications,...
  • E263c5f817d2c5e1560d125533a1b524

    T-Venture

    T-Venture is the venture capital company of Deutsche Telekom, an integrated telecommunications...

Offices/Locations (2)

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  • Headquarters

    Raoul Wallenberg 24

    Tel Aviv,

    ISR

  • UK Office

    4F. Walkden House

    10 Melton St.

    London, NW1 2EB

    GBR

Competitors (2)

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  • C8a753c2c0f52338f8a195c99c87fd33

    Avazu Inc

    Avazu is a service provider of online advertising and digital marketing.
  • Efb1f4c4fc26521ff1e34ab5c03031f4

    Criteo

    Crite is a global technology company that serves personalized online display advertisements to...

Images (2)

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  • 5d3d8ccfb6e4d5d3671f48e9fa280008
  • E979127d283ce609d27c38eee6fe1e84