mydeco was conceived and founded by the management team behind lastminute.com, one of Europe's most successful ever online businesses. mydeco's highly functional website, launched in the UK, has won huge public acclaim for its blend of search aggregation, interactive planning and visualisation tools and social networking capability. In 2011 the business is split in 2 sites: mydecomarketplace.com and mydeco.com. Mydecomarketplace.com is primarily an affiliate site and has signed partnerships with top retailers such as Heal's, John Lewis and Lombok.
mydeco.com is an eCommerce property that brings together a superbly curated range of products from boutiques that are the best in their sector and 3D tools to help you visualize those products in your home and plan your room before you even open a tin of paint. You can also join our community to share ideas, swap decorating tips and show off your designs. It's everything you need to buy with confidence.
mydeco is the trading name of By Design (UK) Limited.
Current Team (3)Update
early-stage VC with global setup
Sofinnova Partners is an independent venture capital firm based in Paris, France. For over 35...
Technology Venture Capital
Caravel Capital LLP is an investment firm based in London specialising in new media, consumer...
45 Notting Hill Gate
London, W11 3LQ
- 11/23/11 -eu.techcrunch.com
- 06/10/11 -techcrunch.com