MYBELL is a customizable electronic bicycle bell with LEDs which projects user selected tones at increased volumes, think ringtones for your bike. Cyclists with MYBELL will get noticed and stand out, through the use of its LED lighting system and high volume sound player.
The idea cam about when Peter Pottier was riding his bike in NYC and pedestrians stood blocking the bike lane. Frusterated by his mechanical bell he sought to create something that would allow people to express themselves while also providing a system that was already mandated by law.
- 06/28/13 -techcrunch.com