Funding Received
$6 Million in 2 Rounds from 4 Investors
Most Recent Funding
$5 Million Series A on February 25, 2011
November, 2009
New York, NY
MyCityWay is a mobile 2.0 platform that enables marketers to engage, retain and monetize their customers.
Archana Patchirajan, Sonpreet Bhatia, Puneet Mehta
Location Based Services, Gps, Mobile

Detailed Description


MyCityWay is the technology partner for global brands seeking to thrive in today’s mobile-first world. Our platform is used to create new highly engaging, personalized mobile experiences and to optimize brands’ existing mobile strategies to achieve core business objectives and increase the return on marketing investments.

Marketers leverage our platform to forge long-term personal and profitable relationships with their always-on customers. With our suite of cloud-based tools, brands deliver contextually-relevant, real-time and hyper-targeted content, advertiser messages and functionality that increase retention, loyalty and monetization. The MyCityWay platform delivers personalized experiences across all digital touchpoints, including smartphones, tablets, connected cars, connected TV, airplane seatbacks and touchscreen kiosks.

The world’s leading brands have partnered with MyCityWay, including Mastercard, Panasonic, BMW, Macy’s, Daily News, Tommy Hilfiger, Lacoste, Pioneer, One Laptop Per Child, Tribeca Film Festival, Calvin Klein, Red Bull and ING New York City Marathon amongst others.

The MyCityWay Platform leverages one patented and five patent-pending technologies.

MyCityWay was one of 24 companies selected to participate in the Wall Street Journal's documentary series in 2013. The company has also won several awards including NYC Big Apps 2010, Intel TechSparks Apps4India 2011, Hill Holliday’s Project Beacon 2012, OnMedia’s Top 100 2012, Appy Award 2012 and AlwaysOn Global 250, and was named an Official Honoree for The Webby Awards 2013.

Headquartered in NYC, MyCityWay is backed by Firstmark Capital, IA Ventures, BMWi Ventures and NYC EDC.

Current Team (5)


Past Team (1)


Funding Rounds (2) - $6M


Investors (4)


Offices/Locations (1)

  • MyCityWay HQ

    95 Morton St

    7th Floor

    New York, NY 10014


Images (6)

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