- MTV is a basic cable and satellite television channel that provides music-oriented programs and shows.
MTV is a basic cable and satellite television channel. It provides music-oriented programs and shows.
The original purpose of the channel was to play music videos guided by television personalities known as video jockeys or VJs. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers in addition to young adults.
The company offers music videos, realty TV shows, celebrity news, and pop culture content. It also provides movie trailers, online games, and mobile and web applications.
Since its launch, MTV has expanded to include many additional properties beyond the original MTV channel including a variety of sister channels in the U.S., dozens of affiliated channels around the world, and an internet presence through MTV.com and other related websites.
MTV was founded on August 1, 1981 and is headquartered in Los Angeles, California.
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