Acquired by UberMedia on January, 2011
Funding Received
$3.5 Million in 3 Rounds from 2 Investors
Mclean, VA
Mixx is a user-driven social media site allowing users to submit or find content by peers based on interest and location.
Chris McGill
Web Tools, Social Bookmarking, Social Media, Curated Web

Company Details


Chris McGill, formerly the General Manager of Yahoo News and more recently the VP Strategy at USA Today is the founder of another 2007 social news site called Mixx. To put it into context, it's a sort of cross between Digg, LinkedIn and MyYahoo. In a nutshell, its a social network that lets you find and share news based on your interests and location.

One aspect of the service - each user has a customized Digg-like experience, effectively creating smaller niche versions of the popular social news site. That means niche publishers get to play, too. Today they are largely shut out of Digg. But popular stories from more obscure topics can get traffic traction through Mixx. Stories, video and photos can all be bookmarked.

And Mixx hopes to partner with those publishing partners to provide easy bookmarking links back to Mixx. That will drive traffic back and forth, with both sides theoretically winning.

Each user gets a customized home page with news items that Mixx thinks you'll find relevant. There are also links to overall popular stories, as well as categorized stuff like business, sports and health. Users can also create and join topical based groups, which allow them to further refine the news they submit and receive.

In April 2008, Mixx released an API that allows web services to view, submit, and comment on Mixx items and media.

Amongst the newer social media sites Mixx competes with the likes of Thoof, SpotBack and Feeds 2.0.

Current Team (1)


Past Team (2)


Funding Rounds (3) - $3.5M


Board Members and Advisors (1)


Products (2)

  • 403241463a9c7ba964fb08803fbc52bb


    TweetMixx is a web-based Twitter client that allows you to more easily discover the links your...
  • Cb default image


    Mixx was added to CrunchBase in 2007

Investors (2)


Offices/Locations (1)

  • Office

    Mclean, VA 22102


Competitors (10)

  • D178ce766465590399e769844177873a


    StumbleUpon is a discovery engine that finds and recommends personalized web content to its users.
  • Cf8d1587ec60f813f24b6f7c0df8f37d


    The RatherGather Network aims to bring current and interesting news to your fingertips in a...
  • F9e646ac24fbbed0dd7b0a32518ec07e


    Boxnutt provides an online platform that allows users to discover and share trending topics on...
  • 4a321213d8137f85591372b51993c94f

    Subbmitt is a social news site similiar to Digg or Mixx, except that on Subbmitt, all...
  • Cf198048c0bffa3005d55cf9664283c1


    Tech News Aggregator
  • A2b1d1efbb3f2dbc414d229f7c8f3bc9


    Popularo is a user driven social news aggregation website launched in February 2008. It is based...
  • B1bfb51358c01f740f6abe49782eb87c

    Pligg LLC

    Pligg enables users to create an online community where anyone can submit articles, vote on them,...
  • E77f8f561153ffb45a9ffd538978380d


    Digg is the homepage of the internet, featuring the best articles, videos, and original content...